What The Dog Saw and Other Adventures, by Malcolm Gladwell

Good writing is tantalizing, intriguing, seductive, and exciting. Such as the New-Boy Network in Malcolm Gladwell's book: What The Dog Saw and Other Adventures. In his online writing class, Gladwell talks about starting something interesting and as a writer you don’t necessary have to reach a conclusion. 

Sometimes that tease of the writer not concluding a quest is so good that you, as a reader, want to read about the next piece.  The ability of doing so in writing is a mysterious act that I am obsessed about.  I mean, how can you capture the reader’s heart, how can you tell them how you feel, make them feel how you feel, and most of all make them come to see how they feel themselves?

But I think what I do know is that once you are in tune with the writer and his/her world,
You know when that mysterious act just occurs: your heart palpitates